Group Acquisition Manager, Fortuna, Praha hl.m., Prague
What will be your key responsibilities:
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop. We want to go further and be known for having the best tech departments offering our employees the usage of modern technologies and being part of many exciting projects. Our new home is the remarkable Churchill II building, which has a view of Prague. Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honour, and respect for individual and cultural differences.
Do you want to be one of us?
We seek an experienced digital marketing specialist who will join our marketing department as a Group Acquisition Manager. In this role, you will lead, develop, and support the team based in Prague and cooperate with the local teams so that together you can focus on the growth of our player base through first-class digital marketing strategies across six FEG brands.
- Lead performance and paid marketing strategy and implementation across the FEG portfolio
- Lead the planning of user acquisition and paid media campaigns (Google Ads, programmatic, social media, affiliates)
- Ensure consistent testing & optimisation of channels, audience targeting and conversion optimisation
- Acts as an acquisition expert within the group, including sharing information and insights
- Develop a close relationship with country Heads of Marketing and ensure budgets, targets and metrics set by the business are met
What experience should you have:
- At least 5 years experience as an acquisition/ performance specialist
- Proven working experience in digital marketing and advertising, managing SEM, paid social media and display advertising including remarketing campaigns
- Strong analytical and data-driven thinking
- Excellent attention to detail with the ability to manage your time and tasks effectively
- Passionate with innovative thinking and up-to-date with the latest trends and best practices in digital marketing world
- Fluent English
What do you get in return:
- Variable compensation bonus
- Five weeks of holidays
- Flexible working hours and home office
- Individual career development plan
- Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health)
- Special offers and discounts from our partners (Dr Max, Datart, Škoda Auto)
- Various events for employees (tickets for sports events, Well-being programs, workshops, conferences)
- The gym (open 24/7)
- An informal environment with no dress code
- Fresh coffee by our Barista, fruit Mondays
- Modern offices in the Churchill office complex with views of Prague castle